Little did they know...
Ever had somebody who read a good article & shared with you? in office? When you have a good company, you can expect it. The article was written by Harvard Professor Gerald Zaltman stating “95% os purchase decisions are subconscious”. Little did our co-founder know that a few years later, it is will lead to a path-breaking patent worthy idea.
that there will be this chat...
A bunch of marketing professionals are wondering why research recommendation are only partially correct, if not vague. The best of agencies were working for us and we had tons of data and really bulky presentations. None of them really helped beyond a level. We wanted a more reliable option but, no one knew any better.
and will connect the dots...
Call it ‘apple falling on our head’ that led to discovery of gravity, we realised via another friendly conversation, that clinical psychologists can decipher human subconscious and yeah, Saurabh somehow had kept the HBS article intact & ready in his mind
and experience a Eureka moment...
Jun 2015 AGAIN
THE EUREKA MOMENT : Decoding Human Insights & Real Consumer Purchase Behaviour
greeting everybody's suspicion, just like every other innovation...
Jul 2015 - Mar 2016
Met Psychologists. Spent a bomb. Rejected & kick-out for not being a patient & not talking in medical lingo either. Thankfully meeting psychologist doesn’t lead to depression.
until that fateful day...
One of the renowned psychologists found it exciting and there began the journey of creating Atom : Our tool that decipher the subconscious
that lead to creation of Uspire Consulting...
Nov 2016 - Aug 2017
Yeah, Uspire was born on 22nd Nov 2016
First client for Atom: a badly stuck real estate developer.
& rest is just history & case studies
Aug 2017 -
Over 20 clients from FMCG, Consumer Goods, Automobiles, Real Estate, Cosmetics and a bunch of exciting start ups
95% of purchase decision making is subconscious.
conscious just validates
can be decoded
clinical psychologists can decipher what's in consumers' subconscious mind