ATOM: THE SCIENCE OF TRUE INSIGHTS
Subconscious decides. Conscious just validates. Moreover, 85% to 95% of decision making is subconscious; the conscious mind plays a small role, later in real decision making.
~ Prof. Gerald Zaltman, Harvard Business School
Atom reads the subconscious.
Atom, at its core, leverages the science & tools of clinical psychology to dig deeper into consumers' subconscious mind. Going well beyond the conscious levels of validation, which consumers narrate during conventional qualitative research, Atom unearths the real DNA on consumers' decision making and the key factors guiding it.
Going deeper has its own benefits. Atom is able to decipher consumers' latent nightmares, inhibition, dreams & desires. These latent needs or setbacks, typically uncatered to, are highly potent grounds for brands to build a strong connect with its consumers. And that's where we uncover subconscious human insights.