OUR SERVICES

rooted in up-for-patent tool : Atom

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SUBCONSCIOUS

HUMAN INSIGHTS

latent yet, highly potent

setbacks to desires, that a brand can fill-in for

&  a lot more than we ever knew

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WHITESPACE

SOLUTIONS

solutions that are beyond category context & competitive considerations, rooted deep in subconscious insights 

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CONSUMER &

CATEGORY INSIGHTS

how do mothers decide, how to tap into millennial consumers

& many more such cross-brand studies

 

ATOM: THE SCIENCE OF TRUE INSIGHTS

          Subconscious decides. Conscious just validates. Moreover, 85% to 95% of decision making is subconscious; the conscious mind plays a small role, later in real decision making.

~ Prof. Gerald Zaltman, Harvard Business School

Atom reads the subconscious.

Atom, at its core, leverages the science & tools of clinical psychology to dig deeper into consumers' subconscious mind. Going well beyond the conscious levels of validation, which consumers narrate during conventional qualitative research, Atom unearths the real DNA on consumers' decision making and the key factors guiding it. 

 

The Benefits

Going deeper has its own benefits. Atom is able to decipher consumers' latent nightmares, inhibition, dreams & desires. These latent needs or setbacks, typically uncatered to, are highly potent grounds for brands to build a strong connect with its consumers. And that's where we uncover subconscious human insights.