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HUMAN INSIGHTS

Accessing the subconscious and deeper psychographics to uncover a unique chord connecting the consumer to the product and business proposition

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  • Involves In-depth Interactions with consumers and stakeholders

  • Deployment of patented tool ATOM

  • Consumer  lifestyle and product journey mapping

  • Pen portraits

 

Use Cases: Design ideas, New launches, Communication, Brand key and Business decisions

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SEGMENT MAPPING

Identification and definition of the consumer segment that may resonate well with the product and business proposition

  • Demographics and psychographic traits 

  • Involved and Eliminated Sets

  • Mapping the Look Alikes

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Segment Mapping
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