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Brand Map

Brand Discovery and portrait based on consumer insights, category dynamics and product propositions​​

  • Target Audience – psychographics and demographics

  • Insights - Consumer, Brand, Category

  • Propositions: Product & brand Propositions

  • Points of Parity & Differentiation

Use Cases: Brand Strategy & Communication (Digital & Conventional)

Brand Identity And Assets

Brand Identities building context & fueling virality

Brand Identity & Assets

Bring alive the brand in its consumer facing Avatar

  • Brand Personality, Vocab, Visual Identity (Logo, color palette, motifs, depictions, guidebook)

  • Inputs for Website, Packaging, Marketplace listing, all consumer facing assets

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