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BRAND
STRATEGY

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Brand Map

Brand Discovery and portrait based on consumer insights, category dynamics and product propositions

Target Audience – psychographics and demographics
Insights - Consumer, Brand, Category
Propositions: Product & brand Propositions
Points of Parity & Differentiation

Use Cases: Brand Strategy & Communication (Digital & Conventional)

Brand Identity And Assets

Brand Identities building context & fueling virality

Brand Identity & Assets

Bring alive the brand in its consumer facing Avatar

Brand Personality, Vocab, Visual Identity (Logo, color palette, motifs, depictions, guidebook)
Inputs for Website, Packaging, Marketplace listing, all consumer facing assets

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