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BRAND
STRATEGY
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Brand Map
Brand Discovery and portrait based on consumer insights, category dynamics and product propositions
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Target Audience – psychographics and demographics
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Insights - Consumer, Brand, Category
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Propositions: Product & brand Propositions
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Points of Parity & Differentiation
Use Cases: Brand Strategy & Communication (Digital & Conventional)
Brand Identity And Assets
Brand Identities building context & fueling virality
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