top of page

Now

that's the consumer

And that's why

c̶o̶n̶s̶u̶m̶e̶r̶ human insights

Meet

ATOM.

it reads the 
subconscious

A Human Insights Tool 
Up-for-patent

 “The key to brand’s success does not lie superficially at consumer’s end, but it lies deeper within consumer’s psychology & realities.”
 
With this core philosophy, rigorous deep dives, psychographic frameworks, and business case studies we built an up-for-patent, consumer business marketing tool, ATOM.
 
Translating consumer human insights into value propositions & matrices; extending into product designs, brand composition, communication & business strategies; we offer an end-to-end consumer business marketing solutions.

Human Insights

CONSUMER
HUMAN INSIGHTS

Accessing the subconscious and deeper psychographics to uncover a unique chord connecting the consumer to the product and business proposition...

Brand Strategy

BRAND STRATEGY

Brand Discovery and portrait based on consumer insights, category dynamics and product propositions...

PRODUCT DEVELOPMENT

From concept to valued features, designs, propositions and benefits via consumer lens. ● Product composition & design ● Functionality Valuation ● Price Discovery ● Packaging Inputs Use Cases: New product launch, product revamp and product portfolio extensions

3b02ff7c5c391986edb3cdfc554e616c.jpg
New Product Development

BUSINESS
SUCCESS MODELING

Custom algorithm run with the consumers, evaluating business model's success probability ● Consumer Journey Mapping ● Derivation of Critical Success Factors ● Existing model's evaluation against the consumer framework ● Recommendations to improve the business viability & ROI Use Cases: Business Modelling & Investor Evaluation

BUSINESS SUCESS MODELLING_edited.png
Businss Success Modelling
bottom of page