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Meet
ATOM.
it reads the
subconscious
A Human Insights Tool
Up-for-patent
“The key to brand’s success does not lie superficially at consumer’s end, but it lies deeper within consumer’s psychology & realities.”
With this core philosophy, rigorous deep dives, psychographic frameworks, and business case studies we built an up-for-patent, consumer business marketing tool, ATOM.
Translating consumer human insights into value propositions & matrices; extending into product designs, brand composition, communication & business strategies; we offer an end-to-end consumer business marketing solutions.
Human Insights
Brand Strategy
PRODUCT DEVELOPMENT
From concept to valued features, designs, propositions and benefits via consumer lens. ● Product composition & design ● Functionality Valuation ● Price Discovery ● Packaging Inputs Use Cases: New product launch, product revamp and product portfolio extensions
New Product Development
BUSINESS
SUCCESS MODELING
Custom algorithm run with the consumers, evaluating business model's success probability ● Consumer Journey Mapping ● Derivation of Critical Success Factors ● Existing model's evaluation against the consumer framework ● Recommendations to improve the business viability & ROI Use Cases: Business Modelling & Investor Evaluation
Businss Success Modelling
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